COVENTRY City football club have agreed a unique sponsorship package for this Saturday's clash with Watford.
The Enemy, the city's most successful band since The Specials, will be the official match ball sponsor for the game ahead of the release of their much-anticipated second album 'Music For The People' on Monday.
Tracks from the new album will be played in the build-up to City's last home game of the season and the band's promotional material will be around the Ricoh Arena.
Bass player Andy Hopkins has also conducted an interview for the club's matchday programme.
Coventry City commercial director Nathan Kosky said: "I am not sure a band has ever sponsored a match ball before - certainly not here at Coventry City.
"We know they have been supporters of the team and they have put the city back onto the musical map in the past couple of years.
"It's great they have decided to support the club in this way and also realise that reaching out to Sky Blues fans is a great way to promote the new album in their home town".
"We will be playing tracks from the album before the game and hopefully that will help to generate a good atmosphere ahead of our final game here at the Ricoh this season. The album has received great reviews.
"We are also looking forward to seeing them here at the Ricoh in the summer when they are supporting Oasis as part of their tour."
*Source:
CCFC
