THEY might be called The Enemy – but they are rugby league team York Lokomotives’ new best friends.
In what is believed to be a first in sporting sponsorship history, the chart-topping indie rock stars have agreed to be the main shirt backers of the innovative amateur rugby club.
The trio, whose debut album We’ll Live And Die In These Towns went straight to number one in the UK charts, will now have their name emblazoned across the front of the Lokos’ strip.
It is another coup for the pioneering New Lane-based club, who last year became the first team from York to join amateur rugby league’s Summer Conference and, who, after a season in which they reached the Yorkshire division’s grand final, won a special award from the nationwide league for their off-field administration.
Lokos’ commercial manager Bruce Wray – who was introduced to The Enemy through a family member who works with them – said the Coventry-based band loved the city of York and were happy to support the club.
“When I asked if they would like to get involved with the Lokos they were pleased to do so,” he said.
“We think it’s a major first – no other band as big as The Enemy have ever sponsored a club before. It’s a first for rugby league, not just the Lokos. It’s probably a first for sport.
“The fact they’ve also chosen an amateur club over a professional club is great for us.”
The Enemy had a secret gig at the Stone Roses Bar in February to air new material on their second album, Music For The People, which is released later this month.
The single, No Time For Tears, is released next week and is already being tipped as a potential number one.
They will be supporting Oasis on tour in the summer and are also due to be guests on cult Sky Sports football show Soccer AM soon – when they might wear the Lokomotives shirt.
The Lokos’ new season starts at the beginning of May. They will be holding a plush sportsman’s dinner tomorrow at the Park Inn, York, where the new shirt with The Enemy’s sponsorship will be unveiled.
* As seen on: http://theenemy.eu
* OFFICIAL Enemy website: http://theenemy.com
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